Occasional writing on the studio, the work, and what we are learning as we go. Published when there is something worth saying.
ENTRIES
MAY 19, 2026
GENERAL
Pageviews and bounce rate will not tell you whether your website is earning its keep. Here are the few numbers that actually matter for a small business, and how to read them without an analytics degree.
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MAY 16, 2026
WEB APPS
Most small businesses run on a spreadsheet long after it has stopped working. Here are the specific signs it is costing you money, and what a small custom tool replaces it with.
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MAY 13, 2026
GENERAL
Plenty of Knoxville small businesses run everything through a Facebook or Instagram page and skip the website entirely. Here is the quiet risk in that, and what a website does that a social page cannot.
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MAY 10, 2026
WEBSITES
Why a Knoxville small business website needs to work for people who cannot see it well, cannot use a mouse, or are browsing in bright sunlight. The plain version, without the legal scare tactics.
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MAY 07, 2026
SEO
Customers are starting to ask ChatGPT, Perplexity, and Siri for recommendations instead of typing into Google. Here is what actually works to get a Knoxville small business cited in those answers, and what to ignore.
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MAY 06, 2026
SEO
What SEO actually means for a Knoxville small business, plus how to set up your business on Google, Bing, and Apple Maps. No agency contract required.
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MAY 05, 2026
GENERAL
Squarespace, Wix, and similar platforms are convenient on day one. The catch is that the site you build on them is not really yours to take anywhere else. Here is what that means.
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APR 29, 2026
WEBSITES
Most small business owners go into a website project without a written list of what they want, what they have, and what they need. Here is the checklist we wish every client started with.
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APR 22, 2026
HOSTING
Every hosting company advertises 99.9% uptime. In real minutes, that is almost nine hours of downtime a year. Here is what those numbers actually cost a small business, and what to look for instead.
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APR 20, 2026
DNS
A small business domain is often the single most valuable piece of digital property a company has. Here is why ownership gets murky, and how to check that yours is actually in your name.
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APR 18, 2026
DNS
Three DNS records decide whether your business email lands in the inbox or the spam folder. Here is what SPF, DKIM, and DMARC actually do, and why you probably need all three.
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APR 14, 2026
WEBSITES
An honest breakdown of what small business websites actually cost in Knoxville, TN in 2026. Why prices vary, what is included, and what is extra.
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MAR 03, 2026
SEO
The most common reasons a Knoxville small business website does not rank on Google, explained in plain English. Plus the boring fixes that actually work.
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FEB 27, 2026
WEBSITES
The launch is the easy part. The case for ongoing website maintenance, and why most small business sites go to seed within a year of going live.
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FEB 11, 2026
WEB APPS
A practical guide for Knoxville businesses deciding between a custom web app and existing software. The three questions that tell you which way to go.
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JAN 22, 2026
WEBSITES
A short, practical guide to hiring a web developer in Knoxville, TN. The questions to ask, the red flags to watch for, and how to tell a professional from a weekend project.
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JAN 05, 2026
HOSTING
The unglamorous parts of running a website that nobody thinks about until something breaks. What SSL, backups, and DNS actually are, and why they matter.
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DEC 15, 2025
SEO
An honest answer for Knoxville small businesses deciding between a full website and a free Google Business Profile. When each is enough, and when it is not.
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NOV 24, 2025
GENERAL
Most web development studios hide their pricing. We publish ours. Here is the thinking behind it, and why hidden prices usually hurt the client.
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NOV 08, 2025
HOSTING
Shared hosting, VPS, managed hosting. What small business web hosting actually costs in Knoxville, TN, and what you are really paying for when it goes wrong.
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OCT 28, 2025
WEBSITES
A plain-English explanation of what makes a website feel fast, what Core Web Vitals are, and why a slow site costs you Google rankings and customers.
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